While the concept of dynamic pricing is not new, it has not yet taken off in ecommerce. As consumers browse multiple websites before making a purchase, the system automatically incorporates the latest competition prices and trends. This is done with the help of a computer program called a dynamic pricing model. It works by calculating demand curves...

The future of first-party data marketing lies in creating a personalized experience for your consumers. Using this information to personalize content and advertisements can provide a lot of value. The goal is to provide a more personalized experience for your customers. This approach requires a solid data strategy. Here are three steps to achieving...

While DTC eCommerce offers many advantages, there are some things to keep in mind when launching a business. The most important factor is to be sure that you understand your customers' preferences. Using first party data targeting as a marketing tool, you'll be able to tailor your product offerings and customer experience. The best way to...